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Best in show

Knitwear brand Wool and the Gang is renowned for its lush, premium yarns. The aim of this campaign was to showcase the crème de la crème of the brand’s winter collection, bringing the quality, character, and variety of its yarns to life while giving makers all the information they need to choose the right yarn for their projects.

Inspired by old-school product display, vintage patterns, and a touch of kitsch beauty-pageant shows, we created a playful visual world that celebrates each yarn as the star of the show—while making the practical details as engaging as the products themselves.

WOOL AND THE GANG
Creative DIRECTION

CREDITS

CREATIVE DIRECTION
Anne Veglio-whte & ME

ART DIRECTION
Candy hutton

DESIGN
JEN GEORGE

photography
Lily Brown