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& Other Stories CO-LAB

While working in-house at Wool and the Gang, we had the opportunity to collaborate with & Other Stories as part of their designer CO-LAB programme.

The collaboration spanned multiple brand touchpoints, from product development and branded content to packaging, in-store displays, activations, and the wider marketing campaign.

The collection launched both online and in-store, and was showcased in some of & Other Stories’ most prominent windows, including Fifth Avenue in New York and Regent Street in London.

WOOL AND THE GANG
DESIGN DIRECTION

CREDITS

CREATIVE DIRECTIOn
JADE HARWOOD and & Other Stories team

DESIGN DIRECTION
ME

photography
jason lloyd evans, & oTher STories' Team & Brooke Harwood