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Small but mighty

Born from a passion for marine conservation, The Soap and the Sea is a Swiss brand turning everyday rituals into moments of ocean impact. By donating 50% of its profits to marine conservation, the brand believes protecting our oceans can begin with something as simple as washing your hands.

Every bar tells a story of the sea, inspiring conversations and raising awareness through a daily habit.

As Art Director and Designer, I brought this mission to life across every brand touchpoint—from the website and social media to campaigns, branded content, and marketing communications.

THE SOAP AND THE SEA
ART DIRECTION & DESIGN

CREDITS

CREATIVE DIRECTION & BRANDING
ROSIE LARUE

ART DIRECTION & DESIGN
ME

ILLUSTRATIONS:
Iris de Moüy,  JEan jullien, Seiji Matsumoto, Klas Ernflo

Lifestyle photography
Ana kras, rosie larue, ME

Studio photography
Elena rendina, LSB STUDIO