BENOBENO

[7]

SINCE 1746

Founded in 1746, DMC is a heritage French brand renowned for producing some of the world’s finest embroidery thread.

As Group Art Director at DMC Group, I was responsible for translating the brand’s rich heritage and the passion of its global crafting community across every touchpoint.

Most recently, this included shaping a new content strategy and leading the creative direction and design of the new DMC.com. Working closely with the team, we reimagined the website, produced brand films at the factory in France, art directed a new editorial approach to product photography, and created lifestyle content celebrating the joy of a creative life.

DMC
IN-HOUSE CREATIVE
Art direction & DESIGN

Credits

Art & Design Director
Me

Brand Director
Anna veglio-white

Senior Designer
Oriane Pawlisiak

Designer
Hannah Tucker

UI Designer
Ngaire tan

Photographers
Brooke harwood, Lily brown, Lsb Studio

Videographer
Josh bamford

Set Designer
Bryony EDWARD

[7]

SINCE 1746

Founded in 1746, DMC is a heritage French brand renowned for producing some of the world’s finest embroidery thread.

As Group Art Director at DMC Group, I was responsible for translating the brand’s rich heritage and the passion of its global crafting community across every touchpoint.

DMC
IN-HOUSE CREATIVE
Art direction, DESIGN & Brand development

Credits