[9]

From Nature’s hand to yours

Global launch campaign for DMC’s one-of-a-kind naturally dyed thread. Rooted in the idea of circularity and transformation, this cross-channel campaign brought the product’s organic journey to life. From digital to retail, studio to lifestyle shoots, and a brand film to tie it all together—every touchpoint told a story where nature, craft, and creativity move in an endless loop.

DMC
GLOBAL CAMPAIGN
CREATIVE DIRECTION & DESIGN

CREDITS

CREATIVE direction
Anna veglio-white & ME

Film
Rich luxton

DOP
MAX CUTTING

LIFESTYLE Photography
LILY BROWN

STUDIO PHOTOGRAPHY
LSB Studio

Set DESIGN
BRYONY EDWARD

DESIGN
ORIANE PAWLISIAK, HANA TUCKER & ME