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Making waves for change

47% Recycled plastic bottle. 53% Cotton. 100% Making change.

From discarded plastic bottles — to beautiful, lasting knitwear. Wool and the Gang new squishy New Wave Yarn is on a mission, turning the planet’s plastic pollution into your next crafting project.

360 product launch campaign spanning across all touchpoint from Branded Content, E-Com, CRM, Social Media, Retail, PR, Experiential and more.

Wool and the gang
360 CAMPAIGN LAUNCH
ART & DESIGN DIRECTION

CREDITS

CREATIVE DIRECTION
Jade harwood

ART & DEsIGN DIRECTION
ME

DESIGN, IllustrationS & Art direction
Candy hutton

Lifestyle photography & video
brooke harwood

Studio photography
sam bush