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In(knit) Together

Wool and the Gang is a DIY fashion brand founded by three visionary women in 2007. Putting the power of making into people’s hands and making knitting cool again, they helped redefine and disrupt the craft industry.

As Group Art Director, I led the creative team and played a key role in shaping the brand across every touchpoint—from brand strategy, campaigns, content, communications, digital experiences, UI design, print, packaging, retail, and more.

WOOL AND THE GANG
In-house creative
Art direction, Design & Brand Strategy

CREDITS

Art & Design Director
Me

Creative Director & Founder
Jade Harwood

Brand Director
Anna Veglio-White

SENIOR Designer
Candy Hutton

Designers
Luthiem Escalona, Jen George, Emily Sear, Clara Emo-Dambry

JUNIOR DESIGNER
DARCEY MOONEY

Photographers
Brook Harwood, Lily Brown, Pamela Hanson, lsb studio, sam bush

Videographer
Josh Bamford