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NATURE. FUTURE. US.

TENCEL™ weaves together the story of nature and people.

Global rebrand for TENCEL™, who is a pioneer in sustainable textile fibres since the 90s, and is recognised for its cutting-edge materials, resource-efficient production, and industry-leading certifications.

This project span across all touch point from B2B to B2C, digital to print, content, website, social media, retail, OHH campaign and beyond.

TENCEL™
BRAND IDENTITY
Creative Direction, BRANDING & DESIGN

Credits

Creative direction, Branding & design
Rosie larue & ME

PhotographERS
Roman Goeble & Jelka von Langen, Anouk Nitsche, Iris Humm, Lily Brown, Francis Augusto

MANIFESTo FILM DIRECTOR
Richard Luxton

MANIFESTO FILM DOP
Max Cutting

STUDIO VIDEOGRAPHERS
Rodri Porcelli, Tiago Almança

PRODUCER
Agatha Gorazdowski

ILLUSTRATION & ANIMATION
PLAYGROUND PARIS

Website
studio metanoia