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MAKERS MARKET

The crafting community has always been at the heart of DIY fashion brand Wool and the Gang. The Makers Markets is a series of product collaborations featuring emerging knitwear designers from WATG’s vibrant online community. The result is a multi-channel campaign — spanning web, social, and live events — that celebrates unique kits created by much-loved makers while allowing WATG to tap into their digital reach and amplify the power of community.

WOOL AND THE GANG
PRODUCT LAUNCH CAMPAIGN
CREATIVE DIRECTION & DESIGN

CREDITS

creative direction
Anna veglio-white & ME

Photography & Film
Lily Brown

DESIGN
Jen george, darcy mooney & me