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Gift Joy. Gift Calm. Gift Craft.

Wool and the Gang’s knitting kits make the perfect gift for makers of all levels—newbies to pros. This campaign dives into every high, low, and “nailed it” moment of the making process to show that a craft kit isn’t just a gift—it’s a full-on feel-good experience.

WOOL AND THE GANG
Digital + OOH campaign
CREATIVE DIRECTION

CREATIVE direction
Anna veglio-white & ME

Film
Rich luxton

Photography
LILY BROWN

MAKE-UP
RIONA O'SUllivan

Hair
Jasmine Lanyero

DESIGN
Lottie Pewter